B2B LEAD RESEARCH BRIEF
Free planning template. No company data is included.

1. OUR OFFER
What do we sell? Which projects or order sizes can we deliver?

2. OUR BUYER
What must the company actually do? Are we seeking end customers, distributors or partners?

3. OUR MARKET
Countries, cities or service area. Languages we can handle. Delivery limits.

4. REQUIRED FACTS
Which requirements must be supported by public evidence? Which are preferences?
If size matters, describe a useful range and how unknown size should be treated.

5. EXCLUSIONS
Existing customers, earlier contacts, competitors, unsuitable categories and objections.
Keep personal or confidential details in your own approved systems.

6. IF TOO FEW COMPANIES MATCH
What may broaden? What must stay fixed? When should we review the scope?

7. REVIEW AND FOLLOW-UP
Who reviews the list, checks contact eligibility, handles replies and records paid outcomes?

Keep observed facts separate from assumptions. A public contact route does not establish purchase interest or permission to send marketing.